Street Sampling of Airwaves Drops
Tasks / Goals
Nationwide sampling promotion within the context of the market launch of Airwaves Drops:
- Awareness and image increase
- Highest possible contact numbers
- Differentiation from competitor products
- Orientation of the brand communication of Airwaves
Realization
Development of an eye-catching sampling campaign highlighting the qualities of the target group: being innovative, modern, cool and independent.
- Trendy promotion presence by branded Segways and pick ups
- Promotion outfits in the colors of the three to be sampled taste directions
- Realization at highly frequented places like shopping malls, shopping streets, railway stations and airports
- Accompanying raffle, in order to transport product information and to consolidate memory values for the customers.
- Large scale dispenser distribution in Media and Saturn stores following the sampling promotion
Results
- Target by the client regarding sampled Drops and sight contacts was exceeded
- Visible increase of sales of Airwaves Drops during the event
- Awareness and image values could be enhanced within the event period
