Mobile wine bistro
Tasks / Goals
Nationwide exhibition with free sampling and comprehensive information on French wine.
- Image and awareness enhancement of French wine in Germany
- Highest possible contact numbers in the target group
Realization
Per Media organizes a nationwide road show with a mobile "Bistro de France".
- Conveying of a typical French flair through typically styled bistro equipment and promotion outfits
- Free wine sampling as well as consultation on French grapevine types and their region
- Action places exclusively at highly frequented public places
- In addition, the French Tourism Office informs on interesting vacation locations and tourist attractions in France
Results
- Enthusiasm by the visitors for the free wine samples, the proper ambiance, and the characteristic French booth design
- Ca. 170,000 visitors and ca. 4,300,000 Mio. sight contacts at four bistro tours
