German Soccer League Promotion
Tasks / Goals
"The German Soccer League at home again at Premiere”. Just in time for the German Soccer League season 2007/2008 a nationwide promotion is organized in order to contract new agreements and to consult customers on Premiere package deals.
Realization
Per Media and two other agencies occupy various electronics stores nationwide with expert promotion staff:
- Careful training of the promotion staff
- Daily updated event documentation
- Mystery shopping in order to check the promotion success
Results
- Significant increase of sales numbers
- Enhanced customer loyalty through elaborate and individual consultation
