A Top Class Kick Off
Tasks / Goals
Conception and realization of a kick off for over 1,000 Media Markt employees and 600 invited guests from the industry with respect to three main goals:
- Employer motivation and playful training related to the newest technologies
- Suggestions for realization and solutions for product presentations from all areas of Media Markt
- Increase of the cohesion between the industry and Media Markt
Realization
The “Linked World” will be the leading subject of 10-day events in the power station of the landscape park Duisburg:
- Presentation of the product groups in experience oriented theme worlds in which the employees train the handling of latest technologies and the related customer questions
- An accessible future house as the epitome of the linked world: Live demonstrations by four actors of the handling of the new devices in every day life.
- Lounge area for creative think labs and get-together; lectures by high caliber referees
- Relaxed evening program and great catering area
- Opening of the kick off with 600 industry and trade partners
Results
- Excellent client feedback
- The participating Media Markt collaborators serve as motivating multipliers into the stores
- Enhancement of the relationship between trade and Media Markt
