Fair Presence IFA
Tasks / Goals
The company presents itself at the IFA 2006 not with a classic fair booth, but with a presence in the context of the Intel SOLL HIER DER NAME INTEL STEHEN?? Racing Tour.
Also without large booth areas the following goals should be met:
- Targeted direction of the fair visitors to the Racing Tour Area
- Eye-catching presence also without a booth of one’s own
- Permanent consolidation of the brand consciousness for fair visitors
- Indirect sales increase in retail
Realization
The fair area becomes a racing parcours, turning the fair visitor into a racer visiting pit stops of various company partners:
- Great brand awareness through many hostesses in eye-catching racing outfits
- Playful presentation of product information at each pit stop
- Traffic generation at Racing Tour Area through on-site live lottery
- A spectacular main prize and the daily notebook raffle incites the fair public to participate at the racing tour
Results
- Sustainable increase of the brand consciousness for the fair visitors
- Superior visitor contact numbers
- Enthusiasm by the customer –Per Media is charged with the realization of a successful concept for many further fair presences
