Racing Event at Hockenheimring
Tasks / Goals
Creation of the final event of a several week POS promotion, showing primarily the playful experience of the Digital Home.
- Image enhancement with a broad target public
- Continuation of the promotion parts "Digital Home”, "Digital Formular One Race" and "Informations on PC and Home Entertainment"
Realization
Directly in front of the main tribune of the Hockenheimring the final event takes place simultaneously on a big stage and on two pavilions during the Formular One weekend.
- Top music acts, show program, race competition
- Futurist and eye-catching stage design
- Jan Stecker and Nina Moghaddan present innovations around the computer and home entertainment
- Scenic presentation of the Digital Home through the “Digital Family”
- Live broadcasting of the Formular One on LED screen
- Racing module of the promotion as well as W-Lan lounge and cocktail bar in the pavilions
- High quality prizes such as F1 tickets for Sao Paulo
Results
- Eye-catching presentation for a broad public
- Perfect staging of promotion aspects on stage and in the pavilions
- Several ten thousand visitors on one weekend
