"Get on Stage" Tour
Tasks / Goals
Concept and realization of a nationwide road show for an eye-catching presentation of new products in the field of home entertainment.
Realization
"Get on Stage", the casting road show found enthusiastic visitors of a karaoke competition and the product presentation in a digital living room.
- Mobile casting studio in an original Airstream caravan
- Equipment of the Airstream with Blue Box and home entertainment products
- Karaoke for anyone including outfit and wig
- Recording of each participant by video which he or she gets as a give-away
- Event website www.getonstage.de with online voting of the best videos
Results
- Spectacular live experience of the products
- Sales of FSC products at the participating stores
- After a successful first tour the road show started into a second round
- Approximately ca. 1500 contacts and ca. 120 consultation talks per action day
