Market Launch Fiat Stilo
Tasks / Goals:
Dealer presentations in shopping malls for the market launch of the Fiat Stilo:
- Increase of product awareness for a broad public
- Presentation of the Fiat Stilo beyond the dealer showrooms and directly within the customers’ realm of experience
Realization:
Per Media conceives and realizes nationwide 103 vehicle presentations in shopping malls:
- CI related presentation installation branded in a young, modern Stilo style
- Three vehicles with various motorizations and equipments can be experienced directly by the customers
- Optional test driving on site via product trained promotion staff
- Customer approach and address generation through raffle, give-aways and test drive vouchers
- Cross media communication for event announcement beforehand
Results:
- 3,200,000 contacts in total, 470,000 contact sampling/raffle
- 140,000 generated addresses, 7,500 questionnaires plus addresses
- 72,500 consultation talks and 8,000 test drives
- over 500 direct sales
