The Caliber on Tour
Tasks / Goals:
Nationwide promotion in selected shopping malls at the occasion of the market launch of the Dodge Caliber:
- Increase of awareness of the brand Dodge as well as of Dodge Caliber
- Positive image transfer via sympathetic and customer oriented presentation of the promotion staff
- Relaxed consultation talk outside the car dealership premises.
Realization:
From September thru November 2006 Per Media tours in cooperation with the Milk GmbH with two Calibers and a Viper as eye-catcher through 18 shopping malls:
- Careful mall selection and efficient tour planning
- Booth installation at prominent position with high customer frequency
- Attractive raffle for customer approach and address generation
- Friendly and qualified promotion staff for informal consultation
Results:
- Increase of brand and product awareness
- Very good feedback by visitors and client
- Sales arguments of Caliber are conveyed successfully: Customers realize it as a generous, affordable vehicle in a typically striking Dodge Design.
