Tasks / Goals
Fair presences 2008: On business days the expert public is targeted and approached, while the consumer days is open mainly to enthuse (hardcore) gamers and the teenage public. The company’s highlights are again the attractive processor girls! Whether in business outfit, or in sexy racing gear, they invite the fair visitors in all halls to join the raffle.
- Targeted direction of the fair visitors to the main pavilion and to the partner booths
- Eye-catching presence
- Permanent consolidation of the market consciousness for the fair visitors
- Indirect increase of sales in retail
Realization
Not only the central pavilion of the processor producer but also the areas of the following partners were covered: Asus, be quiet!, BitDefender, devolo, IAV Products, MAXDATA, Microsoft, transtec, TrekStor, Pinnacle, ZOTAC.
- Great brand awareness through many attractive hostesses in eye-catching outfits
- Recognition of the processor girls from afar due to their blue hairdo
- Playful presentation of product information at each partner booth
- Generation of traffic in the pavilion through evening live raffle
- A spectacular main prize and the daily notebook lottery incite the fair public to participate in the raffle
Results
The brand consciousness of the fair visitors could be enhanced in a sustainable way and a superior number of visitor contacts could be reached. The visitors as well as the partners and customers were enthusiastic about the event.
