Racing Tour and Pit Stop
Tasks / Goals
Since spring 2006 the processor producer is touring with the Racing Tour through all over Germany. Several simulators in Formular One racing look hint to the sponsoring of the F1 BMW Sauber racing team, offering the customers the possibility to experience the range of performances of various chip technologies in a playful way.
For the tour start in Munich and Frankfurt adequate campaign-related events can be organized.
Realization
Away with the winter tires: At the pit stop in the pit lane visitors can have their tires changed for free.
- Typical Formular One booth construction with pit lane and original F1 chassis
- High attention through PR campaigns and mega-posters at main traffic streets
- Entertainment combined with informative expert consultation
Results
With the successful warm-up the racing tour started into its success story – continuously monitored by Per Media and Turtle Entertainment.
