Innovation Tour
Tasks / Goals
- Concept and realization of a POS promotion event, “staging” the notebooks, thus highlighting the three qualities lifestyle, design and power.
- Main goal: notebook sales
- Additional events of an "ASUS Day" with selected retailers and authorized dealers
Realization
Per Media presents the notebooks as super models:
- Eye-catching promotion booth designed as runway
- Product consultation in retail and trade at the stylish notebook bastion
- Each notebook has its own set card with all product details
- Inciting customer approach via raffle “Win Your Supermodel!”
- Customers get a photograph with their personal favorite ASUS model per picture mail
- Prize option for the favorite model
Creation of the ASUS days as an “Exclusive Gala Roulette Evening”.
- In the name of ASUS the red carpet is rolled out, and customers are invited to sparkling wine, roulette and product consultation
- Entertaining and exquisite realization of casino feeling and product information at the roulette table branded in ASUS CI.
Results
- Excellent tour course generates additional dates
- Even before the end of the first tour the continuation is in planning
- Many customer contacts and good sales numbers
