National Sales Promotion
Tasks / Goals
After the acquisition of live broadcasting rights for the German Soccer League in summer 2006 with a nationwide promotion in electronics retail stores, new agreements should be contracted and brand awareness should be generated.
Realization
Design and realization of a promotion in nationwide 336 Media Markt and Saturn stores:
- Logistic management of 4622 action days within four months
- Education and training of all promoters within shortest time
- Swift and uncomplicated contract fulfillment via an online dealer tool
- Support of active customer contact via POS and information material
- Detailed online reporting offers Arena daily updates on the promotion success
Results
- High increase of agreement contracting
- Increase of awareness of Arena and Arena German Soccer League package
- 100% of store managers would repeat the event right away
