Tasks / Goals
Nationwide promotion event for the increase of brand awareness and the introduction of the new product “Currywurst“.
Realization
In an 8-week nationwide tour with a snack vehicle the customer was approached directly at the POS. By free sampling the awareness of the product was increased.
- Selection of highly qualified staff
- Training of staff
- Concept of the snack vehicle
- Team monitoring of 2 teams in ca. 8 weeks
Results
Eye-catching event with ca. 1,500 sight contact. Thanks to the use of radio spots everybody was talking about the event and it was accepted in a highly exceptional way. The sampling event allowed for a significant increase in retail sales.
