Sony Vaio Promotion 2008/2009

Posted March 10th, 2009 by fj

Tasks / Goals
Between October 31st 2008 and January 17th 2009, Per Media organized for a repeated time the Sony Vaio Promotion tour. In 53 Media Markt and Saturn Per Media promotion staff was assigned nationwide. The goal of the action: Increase of sales of Vaio Notebooks and desktop systems.

Realization

  • Organization of store events
  • Selection of highly qualified staff
  • Preparing staff training
  • Direct approach at POS
  • Staff planning and monitoring

Results
Sony could present top sales numbers. In particular in the pre-Christmas period the elegant VAIO models were in high demand. The client, as well as the stores, were fully satisfied.