Tasks / Goals
Europe-wide tour in order to increase brand awareness, information of the advantages of the new notebooks X360, sales increase and image transfer
Realization
A two-months. Europe-wide promotion tour getting a lot of attention through eye-catching vehicles and expert promotion staff.
- Elaborate branding and tuning of the tour vehicles (Audi A5)
- Selection of highly qualified staff
- Training of the retail staff
- Organization of the tour
- Team management and monitoring on 32 days in total
Results
Eye-catching event with 1,000,000 sight contacts in total. 95 retailers were visited and 320 retail employees were trained. Positive feedback by the client, as well as by staff and management of the electronics stores.
