Tasks / Goals
Nationwide road show for the presentation of barbecue models; popularity enhancement and sales increase.
Realization
Coordination of a mobile barbecue tour through Germany during which the devices were presented at the POS. Combination with action areas in electronics stores.
- Selection and training of highly qualified staff
- Branding and equipment of the Airstream
- Organization of the tour in 29 Media Markt stores in total
- Team direction and monitoring
Results
The tour opened the customer’s eyes for the qualities of Grandhall in a sympathetic way. The reached contact number was ca. 142,000. The event had an excellent rating by the management of the electronics stores and by the end consumer.
