Tasks / Goals
An eye-catching promotion event in cooperation with Media Markt.
- Sales increase
- Market launch of the new FSC notebooks with DVB-T-Stick
Realization
Subject “TV Everywhere” at the occasion of the European Soccer Championship. The event combined the aspects of sports and technology. The participants had the possibility to win a notebook or to by it at a reduced price.
- Design of a unique, inflatable goal wall
- Event in 10 Media Markt stores, combination of outside and inside event
- Customer approach via a goal wall competition, referring to the up-to-date subject of the European Soccer Championship
- Prize options: Through the number of hits the size of the reduction increases
- Recruiting and management
- Branding of the VW Touareg ? eye-catcher
Results:
An event conveying in a playful way the advantages of a FSC notebook: The great feedback on the promotion was attributed also to the up-to-date soccer reference.
